WebResults has signed a strategic partnership with Marketo, the award winning platform for marketing automation and lead management. This partnership is aimed to improve and widen the range of services offered by WebResults to its customers, so that they might improve their marketing efforts by driving better results.
Marketo is easy to use, letting those who are experts in marketing but not proficient with IT to take full advantage of the software, without having to ask IT department for help every time. The simple and intuitive interface will let you create, manage and launch digital marketing campaigns easily, not forgetting the dynamism intrinsic to marketing.
Marketo is powerful. Today’s marketing sets many challenges, and to address and overcome them you need the right solution: with Marketo you will be able to manage your marketing activities accurately across channels, you can segment your database to better manage communications and have at your disposal highly precise reports that will help you understand your current situation and the path to follow in the future.
Most of all, Marketo is complete. Using Marketo you will be able to handle a multitude of channels (email, web, social, events, …) and create a coordinated and precise communication, letting you involve and interact with your current and prospective customers. Marketo doesn’t stop here though: its native integration with various CRM systems (eg. Salesforce CRM) will let even sales benefit from the solution and have access to all information gathered by marketing, in order to create a better and more meaningful relationship with the customer.