Robert Gavin, Marketo’s EMEA alliance director spoke of “The new rules of marketing”
Milan, 27 May 2014 – A large audience of CIOs, IT professionals and CMOs attended today “Digital Transformation: What’s next” conference. The conference organized by NEXTVALUE and CIONet presented the results of an insight of a panel of more than 200 Italian companies about the status of digital transformation processes in their organizations.
The results of the insight were presented by Alfredo Gatti, managing partner of NEXTVALUE and were complemented by guest speakers Gastone Nencini, Trend Micro Italia’s Country Manager, and Robert Gavin, Marketo’s EMEA alliance director.
A round table followed, with a detailed analysis of digital transformation processes presented by Lorenzo Misani Edison Energia’s SMB market director and Lorenzo Coslovi CEO and founder of WebResults.
- Robert Gavin spoke of “The new rules of marketing” as the enabling driver to accelerate the sales pipeline by using marketing automation tools to implement nurturing, tracking, scoring and analytics to drive more and highly qualified leads to sales.
Download Robert Gavin’s presentation here, or watch a video interview below.
- Lorenzo Coslovi spoke about the roadmap of CRM and discussed about marketing, sales, and service processes in organizations and how prospects, leads, opportunities and customers move in the sales funnel.